In late May, Lisa Neylon flew from Chicago’s O’Hare International Airport to San Diego, CA to visit two resorts. Why? The coronavirus pandemic has rightfully ceased much of the meetings and events industry for the past three months. Now, as places across the country re-open, it was time for her to embark on a travel experience – from beginning to end – and share the process and with our clients and community.
With just four weeks to “lift and shift” its in-person conference due to COVID-19, OATUG quickly pivoted to create two weeks of online educational content. We challenged ourselves to make the online event as valuable a replacement for the in-person experience as possible, including delivery of an impactful keynote address.
A certification program yields many benefits for your association and enhances the experience for your members. By establishing one, you stand to gain brand equity and the ability to offer an optimized member experience as your body of knowledge advances.