sponsorship sales

For many associations, one-third of their annual revenue comes from long-standing sponsor relationships. It’s a big part of what enables associations to invest in important professional education programs and member acquisition efforts. We understand how critically important it is to maintain those relationships, as well as forge new ones.

Meeting Expectations develops customized and innovative monetization programs offering opportunities beyond exhibit hall booth space at your annual meeting or advertising in your publication. Our strategists look at the myriad of digital and experiential channels and various media possibilities – exploring all kinds of additional ways to generate revenue that can be reinvested or offset costs. Either way, we’ll be growing the top line or improving the bottom line.

Once the program is shaped to deliver the kind of ROI corporations demand, we develop the sales strategy and arm the outreach team with marketing materials and call scripts that communicate the scope, benefits and business value of the program. We can act as your outsourced sales team, performing all outreach, reporting, payment processing and contract fulfillment. And at every step, we are sure to represent your association with excellent service.