We will develop an innovative monetization strategy that reaches across digital, live event and media channels. Expect a value-based and ROI-driven sponsorship program that gains the attention and garners the support of corporations and organizations who align with your mission.
For many associations, one-third of their annual revenue comes from long-standing sponsor relationships. It’s a big part of what enables associations to invest in important professional education programs and member acquisition efforts. We understand how critically important it is to maintain those relationships, as well as forge new ones.
Meeting Expectations develops customized and innovative monetization programs offering opportunities beyond exhibit hall booth space at your annual meeting or advertising in your publication. Our strategists look at the myriad of digital and experiential channels and various media possibilities – exploring all kinds of additional ways to generate revenue that can be reinvested or offset costs. Either way, we’ll be growing the top line or improving the bottom line.
Once the program is shaped to deliver the kind of ROI corporations demand, we develop the sales strategy and arm the outreach team with marketing materials and call scripts that communicate the scope, benefits and business value of the program. We can act as your outsourced sales team, performing all outreach, reporting, payment processing and contract fulfillment. And at every step, we are sure to represent your association with excellent service.
What to expect:
- Objective baseline assessment of your sponsorship program
- Development of multifaceted corporate participation program including revenue opportunities across digital, live event and media channels
- Strategy for monetizing offerings beyond the traditional advertising, live event signage and exhibit space
- Development of benefit-driven sales material that clearly articulates the ROI to existing and potential sponsors, advertisers and exhibitors
- Sales strategy and outreach that considers the long-term value of your partner relationship
- Maintenance of prospecting database
- Sales reporting and payments processing
- Contracts delivered and enforced
- Management/fulfillment of all sponsor and exhibitor deliverables
- Monetization beyond the traditional advertising, live event signage and exhibit space