06.30.20 | Associations

The Keys to Launching a Successful Certification Program

Certification career advancement

You’ve heard it time and time again from your membership: when will your association launch a certification program?

A certification program indeed yields a bounty of benefits for your association, including a new revenue stream, an enhanced member experience, and greater brand equity as your body of knowledge advances. However, to have a successful program, attention must be paid to many nuances to ensure member and non-member buy-in.

As credentialing continues to play a large role in our society, proper care goes a long way toward maximizing the development and execution of your association’s certification program.

Our latest whitepaper, Thinking of Launching a Certification Program for Your Association? Read This First, expounds on the top considerations for association leaders to ensure a successful and profitable certification program. In it, you’ll learn: 

• How to gauge member-buy-in 
• Ideas to create a certification program via a partnership 
• How to nurture certificant relationships 
• Marketing best practices and more 

In this time where futureproofing one’s career is more important than ever; your association must consider a strong and strategically developed program. We’re here to help you assess and determine the best path forward for you and your members. 

Download my whitepaper here.

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