You’ve heard it time and time again from your membership: when will your association launch a certification program?
A certification program indeed yields a bounty of benefits for your association, including a new revenue stream, an enhanced member experience, and greater brand equity as your body of knowledge advances. However, to have a successful program, attention must be paid to many nuances to ensure member and non-member buy-in.
As credentialing continues to play a large role in our society, proper care goes a long way toward maximizing the development and execution of your association’s certification program.
Our latest whitepaper, Thinking of Launching a Certification Program for Your Association? Read This First, expounds on the top considerations for association leaders to ensure a successful and profitable certification program. In it, you’ll learn:
• How to gauge member-buy-in
• Ideas to create a certification program via a partnership
• How to nurture certificant relationships
• Marketing best practices and more
In this time where futureproofing one’s career is more important than ever; your association must consider a strong and strategically developed program. We’re here to help you assess and determine the best path forward for you and your members.