In the blink of an eye, “Zoom fatigue” has become part of the vernacular. As the pandemic compelled companies and organizations to deliver their events in an online environment, many have become so laser-focused on learning the ins and outs of new technology, that they have neglected the most important factor: the human factor.
According to recent research by EventMB, event professionals cite attendee engagement as their biggest challenge when pivoting to online events — more than for any other challenge. But it doesn’t have to be this way. The key to success is to think beyond the technology. Just as site selection is an important first step when planning in-person events, virtual technology is simply the foundation on which to build. Your journey to a successful event can and should include some other stops along the way.