Shared Services Helps AFT Create a Model for Success

Meeting Expectations AFT Case StudyClient Need: The Association for Financial Technology (AFT) is the industry’s premier resource for networking and professional development for those companies and executives serving U.S. financial institutions (FI’s), including banks, credit unions, lenders and payment companies. AFT’s executive director retired after 42 years at the helm and they needed a new staffing model.

Solution: The ME! team worked with the AFT Board and proposed a staffing solution that would bring resources to the organization beyond what two staff members could provide. By using a shared services model, AFT now enjoys support from an executive director, association manager, CPA for accounting, a senior meeting planner and all the infrastructure of a professional headquarters – for about the same cost as two direct-hire staff.

Results: By bringing additional resources to address opportunities like selling more sponsorships, sponsorship revenues increased by 47%. This gave the organization the funds to invest in professional staging and production for their semi-annual summits, which attracted more senior industry participants and even more sponsorship.

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Meeting Expectations' ability to handle negotiations and the perspective and ideas they bring to the table are an incredible asset to the organization. The responsiveness to the TUG membership has been great and their proactive marketing campaigns to attract new members has shown through with an increase in membership growth and retention.

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