How to Move Your Conference in 12 Weeks

Client Need: The Mergers and Acquisitions Source (The M&A Source) is the industry’s premier resource for strategic education and content to elevate business intermediaries to better serve their clients. Twelve weeks prior to their semi-annual conference, the host venue informed them that the hotel double booked and was not available for the M&A Source meeting.

Solution: Because of our excellent site selection contracts and standing as one of the largest and most influential association management and meeting planning companies, Meeting Expectations was able to relocate the conference and conduct it successfully.

Results: Our contract provisions stipulated that the former host property would pay the difference in the changes caused by relocating the conferences our team worked to source a new venue in a relatively short time period. This included paying for airline change fees for attendees, food and beverage and room rate differentials, rebranding and reprinting of all conference-related materials and signage, etc. Meeting Expectations tracked every expense on behalf of the client and ensured that they came out better-than-whole on the results. Additionally, the relocation of the conference gave our planners, marketers, and designers the challenge and opportunity to create a whole new event brand and theme in an expedited amount of time. Check out the before and after below.

Meeting Expectations MA Source

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There is amazing energy and excitement among the membership about everything Meeting Expectations is doing for IAIP. They are LOVING the GO ALL IN campaign. Members even showed up to the conference with this logo on buttons and business cards! They are definitely adopting the tools the team put together.

Executive Director, IAIP

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