03.15.19 | Associations

How to Move Your Conference in 12 Weeks

The Mergers and Acquisitions Source (The M&A Source) is the industry’s premier resource for strategic education and content to elevate business intermediaries to better serve their clients.

Client Objective

Twelve weeks prior to their semi-annual conference, the host venue informed M&A Source that the hotel double booked and was not available for the meeting.

Solution

Because of our excellent site selection contracts and standing as one of the largest and most influential association management and meeting planning companies, Meeting Expectations was able to immediately relocate the conference, conduct a marketing effort to redirect registered participants to the new city, drive demand for the new city among new audiences and ultimately conduct the event successfully.

Results

Our contract provisions stipulated that the former host property would pay the difference in the changes caused by relocating the conferences our team worked to source a new venue in a relatively short time period. This included paying for airline change fees for attendees, food and beverage and room rate differentials, rebranding and reprinting of all conference-related materials and signage, etc. Meeting Expectations tracked every expense on behalf of the client and ensured that they came out better-than-whole on the results. Additionally, the relocation of the conference gave our planners, marketers and designers the challenge and opportunity to create a whole new event brand and theme in an expedited amount of time. Check out the before and after.

|