Associations are facing an aging demographic. This is impacting membership, the makeup of boards of directors, and the hole it’s leaving as senior leaders retire and or move on to new careers. However, by focusing on the generation of younger workers, associations can create a relevant and progressive organization that’s poised to meet the needs of members today and into the future.
Meeting Expectations’ in-house Site Selection team has been on the front lines, not only supporting our clients, but also working closely with our convention and visitor bureau (CVB) partners across the country. Among these partners is Brian-Douglas Standwood, Assistant Sales Director at Visit Aurora, the Colorado city’s CVB. We spoke with him this week on how COVID has impacted CVBs.
Your event is moving from a physical venue to a virtual space. Don’t lose the revenue: virtual events can showcase their return on investment – and let you retain those sponsorship dollars.
The coronavirus pandemic has caused many corporations and associations to make tough decisions about their conferences and events. Instead of canceling the entire event, we quickly found a way to provide value to the organization and its members by pivoting to a series of live, open-to-all webinars.
During times of economic hardship, it’s even more important to engage your membership and prove the associations’ worth. While your members are staying home, they are looking to their associations for industry updates, job opportunities, networking, and professional development.
Recently we find ourselves looking for ways to fill the time while we socially distance ourselves from others. Each week in April, we’ll share a new list of our personal recommendations, so join us on our social media channels to find out what new list each week will bring.