Today’s event attendee relies heavily on their mobile device to check email, stay in touch at work and maintain connection with family and the world at large through texts, alerts and social media. Because of this, conference mobile apps and mobile alerts have become increasingly popular at corporate and association conferences and events. While the on-site conference printed guide remains a staple, the mobile app is a great companion and offers another “on the go,” real-time channel of communication. With beacon technology, event apps are even more personal and powerful. Beacons work in conjunction with your conference mobile app to deliver location-based specialized messaging and content.