Client Objective
With just four weeks to “lift and shift” its in-person conference due to COVID-19, OATUG quickly pivoted to create two weeks of online educational content. We challenged ourselves to make the online event as valuable a replacement for the in-person experience as possible, including delivery of an impactful keynote address.
Solution
We leveraged our relationship with author and Hall of Fame speaker Dan Thurmon, who embraced the challenge to adapt a talk fitting for the times, “Off Balance, On Purpose”.
Dan’s live session involves acrobatics, juggling (with knives!) and a six-foot unicycle, so we needed to capture so much more than a talking head. We partnered with Dan’s production team and ran multiple technology tests to ensure flawless execution, culminating in a proof-of-concept dry run.
When the time came, we went live to Dan for a truly memorable session unlike any other during the conference.
“He was amazing! Energetic, informative, and most of all he spoke to the changes in work due to the pandemic.”
Results
Forum included 212 breakout, general and networking sessions
The keynote was the #1 most-attended session
Audience demand resulted in a replay
