Elevating Oracle Insights Through Hybrid Events

OATUG and OHUG board members on stage at Ascend 2021

Client Objective

The Oracle Applications & Technology Users Group (OATUG) is the world’s largest education, networking, and advocacy group for Oracle Applications & Technology users. OATUG partnered with the Oracle HCM Users Group (OHUG) to reconnect the Oracle users community at Ascend 2021. As a hybrid event, the registration goal was set at 1,000 with 500 in-person attendees.


Our team took to the task of providing valued education, safe networking, and global accessibility for Ascend 2021. The multi-day event included educational breakout sessions, exhibit hall, networking events, product roadmaps, and professional development.

  • Create a new brand to reflect the fresh partnership and shared conference mission of OATUG and OHUG.
  • Identify and deploy a cost-effective conference technology platform to provided complete access for virtual attendees, and real-time user engagement through schedules, messages, and social feeds.
  • Maintain health and safety protocols while also creating meaningful opportunities for face-to-face interaction and networking.
  • Provide logistics and trainings for speakers and staff to manage sessions, Special Interest Group (SIG) meet-ups, and online engagement.
  • Produce, record, and live-stream 270 general and breakout sessions.


    Exceeded Registration Goal with 1,689 Total In-Person and Virtual Attendees

    Gained 25,313 Total Views Across 270 Live-Streamed and Recorded Sessions

    Met a Global Reach of 147 Attendees in 22 Countries Outside of the U.S.

    Exceeded the Event’s Sponsorship and Exhibit Sales Goals by 11%

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