Increasing Its Impact on Dental Infection Control

OSAP Case Study Header
landis+gyr

The Organization for Safety, Asepsis and Prevention (OSAP) is the only non-profit membership association for oral health care professionals that focuses exclusively on infection prevention and patient and provider safety. OSAP helps operationalize dental infection control and safety laws, regulations, guidelines, standards, and best practices to ensure every dental visit is a safe visit.

Client Objective

When the COVID-19 pandemic began, dentistry was faced with massive patient and provider concern over safety caused by a virus for the second time within 50 years. Fortunately, infection control through “universal precautions” helped mitigate the spread of HIV. However, in 2020, fear ignited again with COVID-19.

By enlisting Meeting Expectations, the Organization for Safety, Asepsis, and Prevention (OSAP) expanded its thought leadership and fostered invaluable connections to educate and train the greater dental community on how to control and prevent the spread of COVID-19.

Solution

During a time of deep uncertainty, OSAP focused on creating informational resources and strengthening strategic partnerships, including those with the Centers for Disease Control and Prevention’s (CDC) Division of Oral Health and the American Dental Association (ADA). These partnerships provided platforms to relay OSAP’s infection control expertise through its specialized community of subject matter experts.

These collaborations led to the production of multiple nationwide webinars, listening sessions, articles, FAQ pieces, and a tool kit, reaching thousands of dental professionals and patients, a feat that OSAP would not have been able to accomplish without association management from ME.

The association also launched a dental infection control educational certificate program just days before the national lockdown began. The certificate program was made available at a reduced cost since many dental professionals were not working at the time. To date, close to 1,000 individuals have completed the program, including full sales teams from dental retailers, helping elevate the educational “bar” on infection control in dentistry.

Through thought leadership, OSAP experienced a boost in paid memberships. Additionally, the organization’s expertise yielded exponential growth on social media – reaching up to 220% more engaged professionals.

“Our patients are more educated, so that means we need to be making sure that we’re demonstrating to them what we’re doing in dentistry to keep them safe and communicating that talk every day.”

– Michelle Lee, Executive Director, OSAP

Results

20% Boost in Memberships

220% Increase in Social Media Following

Over 10,000 Webinar Attendees

|
Share This