The COVID-19 pandemic prompted a deep need for dental education resources and universal protocols. In response, OSAP led the way to educate and train the greater dental community on controlling and preventing the spread of COVID-19.
During a time of deep uncertainty, OSAP focused on creating informational resources and strengthening strategic partnerships, including those with the Centers for Disease Control and Prevention’s (CDC) Division of Oral Health and the American Dental Association (ADA). These partnerships provided platforms to relay OSAP’s infection control expertise through its specialized community of subject matter experts.
These collaborations led to the production of multiple nationwide webinars, listening sessions, articles, FAQ pieces, and a tool kit, reaching thousands of dental professionals and patients, a feat that OSAP would not have been able to accomplish without association management from ME.
The association also launched a dental infection control educational certificate program just days before the national lockdown began. The certificate program was made available at a reduced cost since many dental professionals were not working at the time. To date, close to 1,000 individuals have completed the program, including full sales teams from dental retailers, helping elevate the educational “bar” on infection control in dentistry.
Through thought leadership, OSAP experienced a boost in paid memberships. Additionally, the organization’s expertise yielded exponential growth on social media – reaching up to 220% more engaged professionals.
“Our patients are more educated, so that means we need to be making sure that we’re demonstrating to them what we’re doing in dentistry to keep them safe and communicating that talk every day.”
– Michelle Lee, Executive Director, OSAP
20% Boost in Memberships
220% Increase in Social Media Following
Over 10,000 Webinar Attendees