More than 1,200 franchisees, vendors, chefs and employees gather for Arby’s bi-annual Worldwide Franchise Convention. The company looks to Meeting Expectations to deliver a showstopping three-day event.
From start to finish, we mastered the attendee journey. A seamless, print-on-demand check-in delivered badges in seconds so attendees could flow through the action-packed agenda, entering the 19,000 sq. ft show floor featuring 180 companies.
Five immersive food distribution points introduced new menu items: a new Hawaiian roll sandwich was provided within a tropical paradise; while 90 feet away, a quaint coffee shop served as the backdrop for a new bakery item.
To keep attendees energized throughout the day, we installed a local artist stage – letting them experience Nashville without ever leaving the conference.
Achieved 90% mobile app adoption, up from 40% at the previous event
Increased supplier participation by 10%
Successfully transitioned to a paperless conference for the first time
Created and sold new and exclusive in-app sponsorships