Teaching the Tools of the Trade: From Live to Online


Client Objective

When the coronavirus forced associations and corporations to make hard decisions to cancel in-person events, the association needed to quickly shift its approach to continue to provide value to its members.


We quickly created and executed a series of educational and engaging webinars to serve both M&A Source members and non-members. To allow the largest number of attendees to attend, we provided free access to these sessions featuring helpful resources and timely information from industry experts.

Within 24 hours, the conference keynote speaker was tapped to kick off the series with a powerful message that asked attendees to think innovatively despite challenging times.

The series was quickly embraced by members and
non-members like, with average attendance at twice the rate of previous

From this series, the association will launch a member recruitment campaign reaching nearly 300 M&A professionals.


6 industry-specific webinars held

284 non-members participated in the series

800+ webinar registrations

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