Client Objective
The Billiard Congress of America (BCA) engaged Meeting Expectations to overhaul its marketing strategy for the 2019 BCA Expo with the goals of boosting overall attendance, first-time attendance, and expo sales by wholesale exhibitors and industry buyers.
Solution
Our award-winning marketing and creative team led the redesign of the BCA Expo website to create a much more responsive, eye-catching and user-friendly design. To ensure site performance, the ME team instituted a robust, first-time web engagement and analytics program. To drive attendance increases, ME conceived an integrated digital marketing strategy that introduced paid social media ads with customized messaging targeted to BCA audience segments.
Results
Secured 18% first-time attendance
Increased overall attendance by 19%
Achieved complete sellout of show floor with 17% increase in exhibitors
