Offer a Digital Membership to Capitalize on Your Mission’s Buzz

ABFBy: Ashley Uhl and Regina Robuck

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Since 2010, honey bees have been frequently featured in the news and have received some celebrity support. While the publicity was great, the American Beekeeping Federation wanted to go beyond news clips and documentaries and actively engage busy beekeepers, who were not already members, in hopes that they may join its mission, encourage membership, and attend the annual conference....

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Meeting Expectations' ability to handle negotiations and the perspective and ideas they bring to the table are an incredible asset to the organization. The responsiveness to the TUG membership has been great and their proactive marketing campaigns to attract new members has shown through with an increase in membership growth and retention.

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