Senior Director of Marketing
and Creative Services
Really good at: Finding great people; building amazing marketing teams.
Known for: Extensive collection of cocktail napkins for any occasion. Try me.
Loves: Family. Museums. Christmas. My organic! bee friendly! mostly native! edible! garden.
Guilty as charged: I became an art history major on a whim after being face to face with Matisse’s Still Life with Blue Tablecloth. Glad it all worked out!
Allison Germaneso Dixon leads the multi-award-winning marketing and creative services team to create dynamic and effective brand experiences for a diverse set of corporate and association clients. She also drives Meeting Expectations’ corporate marketing and public relations initiatives. Allison is a veteran of art museums, where she learned to maximize marketing resources to reach the target audiences and inspire their participation at art exhibitions, lectures and other horizon-expanding experiences. She has won the International Association for Exhibitions and Events (IAEE) Outstanding Achievement in Marketing and Sales Award for Show Management and the Grand Award for a Media Relations Project from the Coalition for the Advancement and Support of Education (CASE) District III.
Prior to joining Meeting Expectations, Allison led marketing communications for Novare Group, an urban real estate developer, and led marketing and public relations department for Emory University’s Michael C. Carlos Museum, where she promoted major international exhibitions, research initiatives and special events, frequently working with media outlets such as The New York Times, NOVA and CNN.
Allison has a Bachelor of Arts in art history from Emory University and an MBA in marketing from Emory’s Goizueta Business School.
In her volunteer life, Allison serves on the Board of Directors of the Executive Women of Goizueta (EWG), currently as president and previously as conference co-chair and scholarship and awards chair. EWG provides a forum for executive level businesswomen to interact and support each other. EWG provides its members the environment in which to share experiences, to learn about recent business trends and research, and motivate one another to be successful women leaders in business. Allison has also led the marketing for two sold-out TEDx events for TEDxCentennialParkWomen.