Event Marketing & Creative Services
Event marketing has the power to elevate brands, fuel participation and create lasting, memorable experiences for each participant. Our award-winning marketing team develops strategic, integrated marketing plans and timelines for each conference or event. We design compelling campaigns across any combination of media, and infuse new energy into existing brands through design and creative delivery of your message. Once a plan is in place we manage the creation and delivery of all marketing communications.
Our services drive registration, spark engagement and, once your attendees arrive, help ensure a smooth on-site experience. We create a central storyline and then utilize each channel at our disposal to reinforce an event’s value proposition and provide consistent, accurate and compelling information to your audience that motivates them to engage. We integrate that message in all facets, whether it’s your conference website, email marketing, social media or your conference app, we have it covered. Finally, we wrap it up with powerful analytics and concrete results.
With a focus on consistent, compelling messaging our services include:
- Campaign planning and implementation
- Conference brand development, value proposition and messaging
- Mobile-responsive websites
- Strategic print communications, including direct mail, brochures, invitations and advertising
- Best-in-class email marketing platforms, services and messaging to help your event compete in the inbox
- Social media
- Paid and sponsored content
- Media relations
- Conference application, with gamification and engagement strategies
- Video project management
- Promotional items
- Survey design and implementation