Lance Hornecker Named Vice President of Sales at Meeting Expectations

Lance.HorneckerLance Hornecker, CMP, CMM, a seasoned sales, hospitality and meetings expert, has joined Meeting Expectations as vice president of sales. In his new role, Hornecker will build upon the company’s key strategies and objectives, grow relationships with current and potential clients and drive growth for the company through sales initiatives.

“We are thrilled to welcome Lance to the Meeting Expectations team,” Meeting Expectations President Brian Meyer said. “Lance brings a breadth of sales experience and leadership, which aligns with our overarching company goals as we continue to expand upon our events management, association management and technology services.”

Hornecker has over 25 years of experience in the hospitality industry, with keen insight into food and beverage, hotel operations, sales and marketing. Most recently, he served as global account director for Starwood Hotels & Resorts Worldwide Inc. During his tenure, Hornecker secured more than 400 million dollars in business and won numerous sales awards, including the Excellence in Sales Award and Sales Person of the Year.

Hornecker served on the board of directors of Meeting Professionals International – Georgia Chapter (MPI Georgia) for seven years and held a variety of positions including president. MPI Georgia recognized his efforts with numerous awards, including the prestigious Lifetime Achievement Award, the President’s Award and Supplier of the Year (twice).

Hornecker will be based out of the Meeting Expectations’ Atlanta headquarters and can be reached at or +1 404-477-5164.

About Meeting Expectations
Meeting Expectations delivers global meeting planning and association management solutions fusing sound strategy, innovation and expert delivery. Setting the stage for our clients’ success, Meeting Expectations provides effective and engaging event and membership experiences. To read more about us, please visit meetingexpectations.com or follow us on twitter at @meetingexp or on Facebook at facebook.com/meetingexp.

How Can We Help You? +1 404.240.0999

Event Planning and Association Management Services

We're Your Team
Founded in 1992, Meeting Expectations is a full-service meeting planning and association management company headquartered in Atlanta, Georgia, with offices in metropolitan Chicago, Denver and Washington, D.C. Our team is comprised of more than 100 talented and knowledgeable employees with meeting planning, association management, marketing, finance and technology experience and diverse backgrounds that allow for creative solutions to complex situations. We set the stage for our clients’ success through effective and engaging event and membership experiences. Our core values of respect, trust and transparency guide our work every day.

There is amazing energy and excitement among the membership about everything Meeting Expectations is doing for IAIP. They are LOVING the GO ALL IN campaign. Members even showed up to the conference with this logo on buttons and business cards! They are definitely adopting the tools the team put together.

Executive Director, IAIP

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