How to Reveal Your Association's True Competitors

Meeting Expectations ASAE Association CompetitorsWhen you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it's tested by competing associations and for-profit companies.

The definition of a true competitor is any organization, provider, person, or entity that can provide the same products, service, or expertise as your association does. There's even a framework to help organizations identify true competitors: Porter's Five Forces. (Read more in ASAE's Associations Now+)

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Founded in 1992, Meeting Expectations is a full-service meeting planning and association management company headquartered in Atlanta, Georgia, with offices in metropolitan Chicago, Denver and Washington, D.C. Our team is comprised of more than 100 talented and knowledgeable employees with meeting planning, association management, marketing, finance and technology experience and diverse backgrounds that allow for creative solutions to complex situations. We set the stage for our clients’ success through effective and engaging event and membership experiences. Our core values of respect, trust and transparency guide our work every day.

There is amazing energy and excitement among the membership about everything Meeting Expectations is doing for IAIP. They are LOVING the GO ALL IN campaign. Members even showed up to the conference with this logo on buttons and business cards! They are definitely adopting the tools the team put together.

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