How to Reveal Your Association's True Competitors
When you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it's tested by competing associations and for-profit companies.
The definition of a true competitor is any organization, provider, person, or entity that can provide the same products, service, or expertise as your association does. There's even a framework to help organizations identify true competitors: Porter's Five Forces. (Read more in ASAE's Associations Now+)
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