Meeting Expectations Featured in IAEE Blog

The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing attendee participation into the activity; and resulting lead generation from booth visits.

In today’s IAEE Blog, we highlight the winners of last year’s Attendee/Booth Interaction category:

Under 75,000 nsf
Meeting Expectations
COLLABORATE 16: Technology and Applications Forum for the Oracle Community

COLLABORATE 16: Technology and Applications Forum for the Oracle Community is where Oracle power users and IT decision makers find practical solutions for today, and strategies for tomorrow. This conference empowers users of Oracle business applications and database software to gain greater value from their Oracle investments through real-world education and networking. Created by and for users, COLLABORATE provides a personalized experience alongside functional and technical insight from peer professionals. Participants can expand their community and gain direct access to Oracle. COLLABORATE is jointly presented by the Independent Oracle Users Group (IOUG), the Oracle Applications Users Group (OAUG) and Quest International Users Group (Quest). More than 5,500 members of this community engage in over 1,000 educational sessions and special interest group meetings and engage with over 200 partners in the Exhibitor Showcase.

Meeting Expectations, the full-service association management team supporting the OAUG, set out to create an innovative contribution to the show experience at the Exhibitor Showcase. The Exhibitor Showcase is a bustling marketplace packed with over 200 companies offering products and solutions to accelerate Oracle applications. The three independent user groups hosting the conference are also present in the showcase to engage with members, thus the Membership Booth is a gathering place where board members, volunteers and staff interact with conference participants to share the value of membership.

The primary goals of the activity were to attract and engage attendees to the Membership Booth over the course of three days using drones, drone simulations and attendee/exhibitor relations. Additionally, THEgame of Drones set out to attract attendees to key event sponsors who then encouraged participants to visit the Membership booth. The OAUG mission is to enhance members’ use of their technology investments, so to bring a cutting-edge consumer technology into the booth experience gave the OAUG brand a forward-thinking appeal.

The outcome yielded over 800 booth visits from COLLABORATE attendees (members and nonmembers of OAUG) who were able to hear about OAUG membership benefits, network, watch a drone demo or try out the drone simulations. In addition:

  • THEgame of Drones generated $24,000 in sponsorship revenues
  • Partners benefited from increased traffic to their booths
  • The goals of over 800 scanned booth visits and 9 new paid OAUG memberships were met
  • 33 nonmember attendees activated a free 6-month introductory membership, an 83% increase over the previous year

“Our client, the OAUG, was thrilled with the results – both financial and engagement,” said Meeting Expectations Vice President Christine Hilgert, CMP. “We freshened the program for 2017 and have adapted the general concept for other events.”

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Founded in 1992, Meeting Expectations is a full-service meeting planning and association management company headquartered in Atlanta, Georgia, with offices in metropolitan Chicago, Denver and Washington, D.C. Our team is comprised of more than 100 talented and knowledgeable employees with meeting planning, association management, marketing, finance and technology experience and diverse backgrounds that allow for creative solutions to complex situations. We set the stage for our clients’ success through effective and engaging event and membership experiences. Our core values of respect, trust and transparency guide our work every day.

I have been very pleased with our decision to select Meeting Expectations to represent the American Beekeeping Federation. Their ability to provide expertise in all areas that were in need of improvement has been above "our expectations." Their management in the areas of daily operations, conference planning, accounting, membership development initiatives, website and educational programs has helped to move the ABF in a direction that I know has benefited our organization greatly and is assisting in our growth. I am very much impressed by the quality of their people and the dedication they have committed to us.

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