Senior Director of Marketing and Creative Services
Allison leads the marketing and creative services team to create dynamic and effective marketing programs for a diverse set of corporate and association clients. She also drives Meeting Expectations’ corporate marketing and public relations initiatives.
Allison has a Bachelor of Arts in art history from Emory University and an MBA in marketing from Emory's Goizueta Business School.
Allison is a veteran of art museums, where she learned to maximize marketing resources by identifying and leveraging every available channel to reach the intended audiences and inspire their attendance at art exhibitions, lectures and other special events.
Prior to joining Meeting Expectations, Allison led the marketing and public relations department for Emory University’s Michael C. Carlos Museum for six years. She promoted major international exhibitions, research initiatives and special events, frequently working with media outlets such as The New York Times, NOVA and CNN.
American Marketing Association
Executive Women of Goizueta
She has won the International Association for Exhibitions and Events (IAEE) Outstanding Achievement in Marketing and Sales Award for Show Management and the Grand Award for a Media Relations Project from the Coalition for the Advancement and Support of Education (CASE) District III.
- Why Do I Love Events and Associations?
“I love events because they are engines of opportunity for all participants. Everyone brings their A-game and has the chance to leave a better, more successful person.”
- What Inspires Me?
“I am inspired by my family. I love all of our traditions and just spending time together on the weekends when we pile too many adults, kids and dogs on a sailboat for hilarious adventures.”