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Candace McCaffery
VP of Marketing, Communications and Creative

04.28.17

How to Reveal Your Association’s True Competitors

People tugging on a rope

When you think about your competitors, who comes to mind and why? Membership loyalty is not easy to develop or maintain. Often, it’s tested by competing associations and for-profit companies.

The definition of a true competitor is any organization, provider, person, or entity that can provide the same products, service, or expertise as your association does. There’s even a framework to help organizations identify true competitors: Porter’s Five Forces. (Read more in ASAE’s Associations Now+)

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