It’s more important than ever to have a crisis communications plan in place. Even before the pandemic, a crisis communications plan is the guiding document for the best way to respond to any number of event-related issues. Darnette Holbert, who helps create these plans for Meeting Expectations’ clients, shares her expertise in Corporate & Incentive Travel.
“The most important thing for any crisis communications plan is to consider potential impacts that could arise. Basically, ask yourself to imagine all possible crisis scenarios, prepare plans and compile all the key contacts who would be needed in those situations.”
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