Top Trends Impacting Planners Today and Tomorrow, by Selena Chavis
Few would argue that the digital revolution has transformed the way business is conducted in many ways. And while the conveniences and efficiencies of electronic communication are here to stay, current trends suggest that some traditional methods of building strong business bonds are making a comeback: human, in-person interaction.
Liz Klostermann, CEM, senior exhibits manager with Meeting Expectations, gave her unique viewpoint of how corporations, like franchise organizations, are advancing their brand story with each convention they host. She says that in her experience, “corporations recognize not only the benefits of continuing to establish their brand story in the marketplace but also the importance of engaging with their customers and stakeholders in ways they mutually find important.”