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Millennial and GenZ Event Engagement: James Hobbs in Association Meetings & Conventions

association management and event planning for younger generations

Don’t overlook younger generations when creating engagement strategies for convention attendees. They are the future leaders of an association. Association Meetings & Conventions covers why, and how, our four-year-old Emerging Leaders program drives event engagement. 

“It began with the realization that our leadership was getting older and starting to retire, and we really needed to focus on bringing up this new organization of members into our leadership ranks. That was how we developed the program.”

James Hobbs

Get more of James’ insights and read the full article here.

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