How does a conference’s social media hashtag affect the attendee experience?
Senior Director of Marketing and Creative Services Allison Dixon gives her insight in Association Meetings Direct. With a priority focus on peer-to-peer marketing, she centers the social media strategy for the Oracle Applications Users Group’s (OAUG) annual conference, COLLABORATE, on shared experiences with Oracle products and the alignment of education sessions.
Through the conference’s hashtag*, the OAUG tracks attendee satisfaction, directly contacts and asks attendees to be featured in video content, and modifies the agenda for popular sessions by creating encore presentations the next day.
To learn more about how Allison curates post-event content and inspires volunteer engagement on social media channels, read the article in the link below!