Media Contact:
Candace McCaffery
VP of Marketing, Communications and Creative


Is It Time to Analyze Your ROI? Lisa Burton Shares Insights in ConventionSouth

“ROI reviews should be a routine part of a normal business environment. But if they aren’t, coming out of a pandemic is certainly an opportunity to begin. With meetings and events having to go virtual, causing many aspects to be looked at and planned differently already, now is the perfect time to institute needed changes before live events come back fully.”

Our senior vice president, Lisa Burton talks about how now is the time to apply a news lens to your event measurement.

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