Offer a Digital Membership to Capitalize on Your Mission’s Buzz

ABFBy: Ashley Uhl and Regina Robuck

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Since 2010, honey bees have been frequently featured in the news and have received some celebrity support. While the publicity was great, the American Beekeeping Federation wanted to go beyond news clips and documentaries and actively engage busy beekeepers, who were not already members, in hopes that they may join its mission, encourage membership, and attend the annual conference....

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When the logo went through and people cheered, I thought to myself, "Well, good. ChLA has collectively embraced Meeting Expectations, and this is the absolute proof of that." You have been amazingly supportive of our needs, and I know I am not alone in my gratitude.

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