Offer a Digital Membership to Capitalize on Your Mission’s Buzz

ABFBy: Ashley Uhl and Regina Robuck

The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Since 2010, honey bees have been frequently featured in the news and have received some celebrity support. While the publicity was great, the American Beekeeping Federation wanted to go beyond news clips and documentaries and actively engage busy beekeepers, who were not already members, in hopes that they may join its mission, encourage membership, and attend the annual conference....

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I have been very pleased with our decision to select Meeting Expectations to represent the American Beekeeping Federation. Their ability to provide expertise in all areas that were in need of improvement has been above "our expectations." Their management in the areas of daily operations, conference planning, accounting, membership development initiatives, website and educational programs has helped to move the ABF in a direction that I know has benefited our organization greatly and is assisting in our growth. I am very much impressed by the quality of their people and the dedication they have committed to us.

Tim Tucker Vice President, American Beekeeping Federation

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