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Meeting Expectations Partners with EU-based Business Games to Provide Game-Based Learning Event and Training Experiences in North America

Business Games and Meeting Expectations

Established event and association management company will expand corporate access to event engagement activities and skills-based training

(ATLANTA – November 2, 2021) Meeting Expectations, a professional services firm specializing in meetings and event planning, association management, incentive travel rewards, and marketing, today announced its partnership with Business Games to become the North American-based business development partner for the company’s game-based learning experiences. Business Games US, powered by Meeting Expectations, provides customized and ready-to-play games and learning solutions for corporate events, employee onboarding and skills-based training.

Founded in 2002, Business Games is headquartered in The Netherlands with an international footprint across Europe and Asia, and a client base that includes global powerhouses such as Coca-Cola, P&G, Hilton Hotels, and Astrazeneca.

“The partnership with Meeting Expectations will accelerate the availability and adoption of our unique game-based learning programs to U.S. and other North American-based organizations,” said Gijs van der Linden, founder of Business Games. “Over the past 18 months, we’ve worked with Meeting Expectations to deliver experiences for successful client events, and during that time discovered a beneficial working partnership that we look forward to growing together in the North American market.”

More than traditional networking tools, Business Games uses experiential, effective and “sticky” strategies to take training and events to the next level. Experiences are scalable to adapt to groups of any size and can be purchased as a ready-made component, or fully customized to meet specific corporate training or event goals. Companies all over the world have used the Business Games’ concepts of interactive and live games to challenge and inspire participants through team building, skills-learning, strategic management, and onboarding experiences.

“We spent 2020 and early 2021 really re-imagining the world of virtual events, and our partnership with Business Games was a key part of that success,” said Christine Hilgert, senior vice president of Meeting Expectations. “Today, as we bring people together again for face-to-face events, we don’t want to lose sight of the innovation those digitally-enabled attendee engagement tools brought to the experience. Whether used as part of a larger meeting or event – or as a stand-alone corporate skills-based training – game-based learning will enable us to enhance these experiences.”

“Audience engagement is the central tenet to any successful event, meaning the tools your company or organization uses can hold the key to developing talent and reaching your business goals,” said Jalene Bermudez, president of Meeting Expectations. “After partnering with the Business Games team for clients including Landis+Gyr and FIS Global, we saw an opportunity to power the expansion of the company’s dynamic offering and look forward to a successful partnership.”

For more information about Meeting Expectations and how to enhance your next event or training through Business Games, visit

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