According to the Meetings Outlook 2017 Summer Edition, the meeting and event industry forecast is for a continued healthy market, with indications of anticipated increases in employment, business conditions and both live and virtual attendance. Key findings include the following:
- The majority of respondents envision a seller’s market continuing throughout 2017 (70%) and into 2018 (69%) – although the strength of this swing is only slightly in favor of suppliers, nearly a balanced market. 54% of respondents anticipate increased sponsorship budgets in 2018, compared to this year.
- Attendance at live and virtual events is expected to grow by 1.6% and 2.4%, respectively.
- 56% of respondents predict favorable business conditions – down since last quarter, suggesting some signs of slowing or uncertainty.
Meeting Expectations Senior Vice President Lisa Burton, CMP gives her perspective on event sponsorships and suggestions on how meeting planners can freshen up their strategy. Download the PDF below to read the Outlook today!
